Description:
The Student Challenge is a business-case competition for NRF Student Association members to highlight their creativity and business acumen to retail executives. By participating, students could earn:
1. A trip to New York City for Retail’s BIG Show
2. Face-to-face interaction with some of retail’s biggest executives
3. A scholarship up to $5,000
STORY: Background
Set in a 2,000-square-foot store located on Manhattan’s 10th Avenue retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself — from the design to the merchandise — with the goal of bringing to light a new theme, trend or issue. STORY serves as a matchmaker between brands and consumers, integrating strategies of marketing, merchandising and business development. As part of its unique model, STORY uses merchandise as part of its editorial content, meaning each product and brand helps shape the editorial lens.
STORY launched in beta as a “Startup Store” in 2011, spotlighting emerging digital retailers, and has gone on to showcase concepts including Color, Making Things, Have Fun and Love, working with partners including American Express, Intel and Target. Constants of its ever-changing model: a view of retail that goes beyond the transaction and a permanent space where the experience is everything and collaboration tells a STORY.
THE SCENARIO:
You are members of the creative, editorial and merchandise teams at STORY. Rachel Shechtman, the founder and CEO of STORY has asked for new STORY ideas to pitch to potential sponsors: to be announced. The STORY will run for four weeks at any time of year. Partner with two to four other team members to collaborate on a 30-page pitch presentation and a 90-second pitch video to convince the Chief Marketing Officer of your sponsor to select your ‘story’.
Your team must choose one of the three sponsors to focus on and create your own theme for STORY.
Please click on the 2017-2018 Student Challenge link above to see additional information about the competition, timeline and judging criteria.
Begin Accepting Applications Date:
4/16/2018
Deadline Date (EST Time Zone):
9/23/2018 11:59 PM
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