NRF Scholarship Application

2018-2019 Student Challenge

Description:
The Student Challenge is a business-case competition for NRF Student Association members to highlight their creativity and business acumen to retail executives. By participating, students could earn:

1. A trip to New York City for Retail’s BIG Show
2. Face-to-face interaction with some of retail’s biggest executives
3. A scholarship up to $5,000

STORY: Background
Set in a 2,000-square-foot store located on Manhattan’s 10th Avenue retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself — from the design to the merchandise — with the goal of bringing to light a new theme, trend or issue. STORY serves as a matchmaker between brands and consumers, integrating strategies of marketing, merchandising and business development. As part of its unique model, STORY uses merchandise as part of its editorial content, meaning each product and brand helps shape the editorial lens.

STORY launched in beta as a “Startup Store” in 2011, spotlighting emerging digital retailers, and has gone on to showcase concepts including Color, Making Things, Have Fun and Love, working with partners including American Express, Intel and Target. Constants of its ever-changing model: a view of retail that goes beyond the transaction and a permanent space where the experience is everything and collaboration tells a STORY.

THE SCENARIO:
You are members of the creative, editorial and merchandise teams at STORY. Rachel Shechtman, the founder and CEO of STORY has asked for new STORY ideas to pitch to potential sponsors: to be announced. The STORY will run for four weeks at any time of year. Partner with two to four other team members to collaborate on a 30-page pitch presentation and a 90-second pitch video to convince the Chief Marketing Officer of your sponsor to select your ‘story’.

Your team must choose one of the three sponsors to focus on and create your own theme for STORY.

Please click on the 2017-2018 Student Challenge link above to see additional information about the competition, timeline and judging criteria.

Begin Accepting Applications Date:

4/16/2018

Deadline Date (EST Time Zone):

9/23/2018 11:59 PM

Apply

Next Generation Scholarship 2019

Scholarship Description:
As a part of National Retail Federation’s overall scholarship initiatives, the NRF Foundation created the Next Generation Scholarship to recognize outstanding students currently pursuing retail careers at a NRF Member school who have the skill, insights and interest to be successful in the retail industry. This scholarship program will be a pinnacle achievement for students who are interested in being recognized by the retail community.

Scholarship Eligibility Requirements:
Entry. Each student who fulfills all of the eligibility requirements applies for the Scholarship by having all components of the application—which includes an essay, a personal brand video, two letters of recommendation, transcript, resume, and head shot—completed and submitted.

University Members must have a current membership in NRF at the time when the student submits their application in order for students to submit their application. There is no limit to the number of students who can apply per University Member.

Course of Study. To be eligible, the applicant must be pursuing a major course of study or concentration relevant to retail.

Appearances. Eligible students must be available to attend and participate in: (1) the 2019 NRF Student Program at Retail's BIG Show in New York City, January 11-13, 2019 including the NRF Foundation Gala in New York City on January 13, 2019.

Status. Any student eligible to earn a scholarship must be a sophomore, junior or senior enrolled full-time at a University Member school at the time when the scholarship is presented in January 2019. Employees of National Retail Federation and their immediate families and household members are ineligible to enter and earn scholarships.

One-time Scholarship Recipient. Eligible students must not be previous finalists or semifinalists of the Next Generation Scholarship, or finalists of the Ray Greenly Scholarship.

Citizenship. Eligible students must be U.S. Citizens or legal U.S. residents eligible to work in the United States.

Grade Point Average. Eligible students must have a cumulative grade point average (GPA) of 3.0 or above on a 4.0 scale.

Retail Experience. Eligible students must have prior or current experience working in a retail job or retail internship.

Please click on the 2019 Next Generation Scholarship link above for additional details.

Begin Accepting Applications Date:

6/11/2018

Deadline Date (EST Time Zone):

9/09/2018 11:59 PM

Apply

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