Fund Details
Qurate/NRF Foundation Small Business Spotlight 2021 - Deadline Extended


We are extending the deadline to apply for the 2021 Small Business Spotlight for small businesses owned and operated by individuals who identify with the following groups:

  • Hispanic/LatinX - April 30, 2021
  • Disabled - April 30, 2021
The Qurate Retail Group and the NRF Foundation are partnering to shine a light on small businesses impacted by the economic challenges of COVID-19 and promote diversity, equity and inclusion through the Small Business Spotlight. The focus of the 2021 SBS program will be to intentionally highlight a diverse set of business owners sharing their inspiring stories of innovation and resilience, reflecting Qurate Retail Group and NRF Foundation’s commitment to increase opportunities for underrepresented groups.

One hundred small businesses will be selected to be featured throughout 2021 during heritage and recognition months* (including Black History Month (February), Women's History Month (March), National Military Appreciation Month (May), Pride Month (June), National Hispanic Heritage Month (September), and National Disability Employment Awareness Month (October)). Selected businesses will be featured on Qurate Retail Group's on-air, digital and social platforms, with some receiving on-air exposure and others receiving digital promotion.

Small businesses for Black History Month, Women’s History Month and National Military Appreciation Month have already been selected.

Small businesses selected for on-air exposure will receive four 2-4 minute live segments on QVC and HSN; a profile on a SBS landing page on and; footage from their live segments repurposed on social and streaming services; amplification of the effort on Zulily’s digital channels; PR/media support from a Qurate Retail Group team member, and the opportunity to participate in a virtual mentorship program.

Small businesses selected for digital exposure will be featured on the SBS landing pages on and through the end of 2021, receive amplification of the effort on Zulily’s digital channels, and be provided social media tools to promote their participation.

Please direct questions to

Candidates will be selected based upon the following criteria:


  • Confirm company is 51% owned by one or more of these groups: Disabled*; or Hispanic/LatinX

  • Employ 100 or fewer workers

  • Has an ecommerce platform and social media presence

  • Avoids product lines associated with these categories (see categories)

  • Not currently a government official or being nominated for one, or holder of elected office or a candidate for office

  • Not currently doing business with NRF, the NRF Foundation or any of the Qurate Retail Group brands, or employed by a company that is doing business with NRF , the NRF Foundation or any of the Qurate Retail Group Brands

  • Owner and business activities not in conflict with
    QRG core values and principles or Qurate Retail, Inc. Code of Business Conduct and Ethics

**Definition of disability includes:  a physical and/or mental impairment that substantially limits one or more major life activities.

Begin Accepting Applications Date:
Deadline Date (EST Time Zone):
4/30/2021 11:59 PM